Connecting your Audience with your Brand!

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Small enough to care

Big Enough to do the Job

Here at Belden Communications, we are on a mission to build brands, connect people, and grow market share, so your business thrives day in and day out. Our goal is to provide affordable effective advertising and marketing solutions to businesses wishing to make their business more visible to visitors and residents as well as utilizing all of our multi-media products.

Ten Reasons Why Branding is
Very Important to Your Business

1. Why Is Branding So Important To My Business?

Branding is an important component that should be evident in any advertising you do for your business. In most cases, advertising won’t be effective if your business has not built its own brand beforehand. How many times have you invested money in advertising to jump start your business and it didn’t work, and you wondered why? It is because your business never built its own brand. To be successful in advertising your business, you must first build your brand.

Example: Consistent branding across web and social for a Belden Communications client.

2. What is Branding?

Simply put, branding is the identity of your business. It is common to hear branding and marketing compared to one another. They are both essential to a successful business and must work in harmony for a business to grow. In order for branding and marketing to work in harmony successfully, branding must come first.

3. Why is Branding So Important in Marketing?

Branding amplifies your company’s presence in the marketplace and gives customers, who have become increasingly picky these days good reasons to choose your company over your competitors. Your brand gives your organization an identity, makes your business memorable, encourages consumers to buy from you, supports your marketing and advertising and brings your employee’s pride.

Branding shapes how customers choose you — and how your team represents you.

4. Reasons to choose branding over marketing?

Branding and marketing overlap each other. However, the first one is a cornerstone of everything. It cultivates customer recognition, increases brand loyalty, ensures consistency across communication channels, amplifies credibility, and even improves company values. With professional branding, it easily takes a company, or business to the next level.

Belden Communications Branding Foundation

5. What are the key elements of branding?

Key elements of your brand are your company name, logo, design, slogan, personality, values, mission statement, and unique selling proposition. It is an iterative process and requires getting in touch with the heart of your customers and your business. However, it’s not the same as marketing. There are similarities and differences between branding and marketing.

6. Branding vs. Marketing

Key elements of your brand are your company name, logo, design, slogan, personality, values, mission statement, and unique selling proposition. It is an iterative process and requires getting in touch with the heart of your customers and your business. However, it’s not the same as marketing. There are similarities and differences between branding and marketing.

Belden Communications Branding Foundation

Ready to talk branding?

7. How to Create a Brand.

Building a strong brand follows a clear, intentional process.

Determine your target audience.

Establish your mission statement

Define your company’s values, features, & benefits.

Create your visual assets.

Find your brand voice.

Market your brand Consistently.

8. Don’t Wait to Start Building Your Business Brand.

Time is of the essence, and it would have been best if you would have started building your business’s brand when you first started your business. By now you would have had an established identity in the market and well on your way to growth. It is not too late to begin building your brand now. There is an omen in business that says, “what must be done eventually should be done immediately.” Go ahead and start building your business brand now, it is not too late.

How Belden Communications Supports Brand Growth

9. What Strong Branding Looks Like in Practice

Belden Communications can expand your brand in 4 easy ways

Digital Marketing
Build, grow, thrive with marketing services tailored to take your business to the next level.
Print Products
Unleash the power of print with strategic solutions that do more for your business.
Media (News & Podcasts)
Media, like podcasts, is taking the world by storm. Is your business taking advantage?
Creative Solutions
Raise the bar of creativity with solutions that expand your business’ horizons from start to finish and beyond.

10. Ready to Build a Brand That Grows With Your Business?

Building a strong brand takes strategy, consistency, and the right guidance. Belden Communications helps businesses create brand identities that connect with their audience and support long-term growth.